Gold is well known for its economic value , being considered a symbol of wealth . Gold is a rare metal , which has made it even more coveted. Gold bars are currently the most attractive investment products , both due to their rapid and growing appreciation in international stock markets and their easy conversion into financial liquidity.

The value of gold depends on international market prices. The price of a gold bar, also known as an ingot, is set daily by the Bank of Portugal. The price is set in euros per gram, but the price in Portugal depends on the London Stock Exchange (where the price is set in dollars per ounce).

Loja do Ouro aims to provide the best service and pay the best prices within the possible conditions and always matching the value with the official gold price (London Bullion Market Association).

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