Friday the 13th · The secret is out
The cat’s out of the bag…
13% off selected pieces
Not every Friday is unlucky. Until Sunday, luck has good taste.
Valid until 15 November 2026 on selected products, while stocks last.
Christmas 2026 · Gold of the Magi
The first Christmas gift was gold.
19.2-carat Portuguese gold, filigree and Viana Hearts to give — and to keep in the family.
For Christmas delivery in mainland Portugal, order by Sunday 20 December (indicative deadline).
Frankincense · Ready to give
Still in time for Christmas.
Order by Sunday 20 December to receive your gifts before Christmas in mainland Portugal (indicative deadline). We gift-wrap them and add your message.
left until the Christmas deadline · mainland Portugal
Last minute
Still in time: collect in store.
Collection in store is available until 24 December, 1pm: we will locate the piece in one of our 13 stores and arrange a time with you.
Christmas 2026
Season’s greetings.
From the Loja do Ouro family to yours. Orders placed over these days will be dispatched from Monday 28 December.
Myrrh · Until Three Kings’ Day
Still in time for Three Kings’ Day.
Order by Wednesday 30 December for delivery by 6 January (mainland Portugal, indicative deadline).
Myrrh · Three Kings’ Day
For Three Kings’ Day, collect in store.
We will find the piece in one of our 13 stores and arrange the collection day with you.
Selected by Loja do Ouro
- Gold hallmarked by the Portuguese Assay Office (INCM)
- Gift wrapping and a message, in your bag
- 13 stores in Portugal, collection by appointment
Weihnachtsspecial
Zeitloses Silber
-
-
-
-
-
-
-
-13%
-
-13%
Fé-Halskette aus vergoldetem Silber (46 cm)
€84,22€96,80 -
-
-13%
Halskette aus vergoldetem Silber mit Perlenkreuz
€81,69€93,90 -
-
-13%
Mi Corazon Rosenkranzkette aus vergoldetem Silber
€173,91€199,90 -
Accessoires
Uhren
-
Twogether Square Damenuhr
€129,00 -
Old Money Deluxe Damenuhr
€99,00 -
Twogether Gold Damenuhr
€129,00 -
Twogether InGold Damenuhr
€129,00 -
-
Old Money Gold Damenuhr
€129,00 -
Freedom Bicolor Damenuhr
€139,00 -
Old Money Damenuhr
€99,00 -
Old Money Silver Damenuhr
€99,00 -
Freedom Silver Damenuhr
€113,50 -
Twogether Silver Damenuhr
€99,00 -
Old Money Black Damenuhr
€89,00 -
On TheSquare Black Damenuhr
€99,00 -
Old Money Brown Damenuhr
€99,00 -
Twogether Green Damenuhr
€129,00 -
Mademoiselle Damenuhr
€99,00
Gift guide
Follow the star.
Make three choices and we will show you the right pieces, with indicative delivery deadlines.
Would you rather speak to one of our team? Talk to us on WhatsApp (opens in a new window).
Who is the gift for?
Gold, frankincense and myrrh
Three gifts. The whole of Christmas.
St Matthew’s Gospel tells us that the Magi offered gold, frankincense and myrrh. We look after Christmas in the same spirit.
-
I · Gold
Choose
The first of the three gifts, fit for a king. Jewellery in 19.2-carat Portuguese gold, hallmarked, for the people you love most.
See traditional gold -
II · Frankincense
Wrap
A gift bag, the Premium Pack and a message written by you: choose them before you check out. We can also send the gift straight to the recipient.
-
III · Myrrh
Care
Support via WhatsApp and 13 stores across Portugal for whatever you need. If a piece is faulty, the 3-year legal guarantee applies.
Find a store
Last Christmas
Our most-loved gifts
Some of the pieces our customers chose most often at Christmas 2025.
-
Coração de Viana Set aus Halskette und Ohrringen in Silber
€79,90
-
Kleine Creolen aus 19kt Gold (1,53 cm)
€206,63
-
Unsere Liebe Frau von Fátima Anhänger aus 19 kt Gold (0,9 cm)
€123,98
-
Halskette aus Vergoldetem Silber mit Coração de Viana
€42,50
-
Papyrus-Anhänger aus 19 kt Gold mit Buchstaben
€133,02
-
Ohrringe Sonhos de Alfama aus vergoldetem Silber
€56,12
-
Set aus Silberhalskette und Ohrringen mit Perlen und Zirkonia
€98,75
-
Maria-Ohrringe aus vergoldetem Silber (5 cm)
€132,15
A heart to give
Coração de Viana
A symbol of devotion to the Sacred Heart of Jesus, the Coração de Viana (Viana Heart) lies at the root of the goldsmithing of Viana do Castelo, in the north of Portugal. Tradition has it that the first was made at the request of Queen Maria I, in thanksgiving for the birth of an heir. Legend or history, the gesture has endured: a filigree heart to give to someone you love.
The Coração de Viana pieces we suggest here are in gold-plated silver.
For life
Gold that stays in the family
Pieces in 19.2-carat Portuguese gold, to pass down from generation to generation.
-
Coração de Viana-Anhänger aus 19kt Goldfiligran (5 cm)
€1.674,75
-
Viana-Halbperlenohrringe aus 19kt Gold (1,05 cm)
€505,04
-
Contas de Viana-Kreuz aus 19kt Gold (4,45 cm)
€1.296,00
-
Viana-Perle aus 19kt Gold (8,6 mm)
€113,10
-
Kette mit Portugiesischen Gliedern aus 19 kt Gold (50 cm)
€1.914,00
-
Anhänger aus 19kt Gold mit Caramujos und farbiger Emaille (1,9 cm)
€426,21
-
Rainha-Ohrringe aus 19 kt Gold (4,5 cm)
€2.054,00
-
Tradição-Armband aus 19kt Gold mit Kugeln (19,5 cm)
€1.112,00
A Portuguese art
Strand by strand.
In Gondomar and Póvoa de Lanhoso, the enchedeira, the filigree craftswoman, fills every outline by hand with twisted gold or silver wire: spirals, S-scrolls and rodilhões, always curved, never at a right angle. The filigree of these towns is listed in Portugal’s National Inventory of Intangible Cultural Heritage, and Filigrana de Portugal is a candidate for UNESCO’s Intangible Cultural Heritage of Humanity.
- 2,000+ years
- Iron Age gold arrecadas (earrings) already featured filigree
- 19th century
- filigree becomes a craft in its own right in Gondomar and Póvoa de Lanhoso
- 0.22 mm
- maximum wire thickness under the Filigrana de Portugal certification
A Dictionary of Portuguese Gold
The words of our gold.
The names of the pieces our grandmothers wore, still passed from hand to hand.
-
Coração de Viana
The Viana Heart: a symbol of devotion to the Sacred Heart of Jesus. Tradition has it that it was created at the request of Queen Maria I.
See pieces: Coração de Viana -
Filigrana
Filigree: the art of working twisted gold or silver wire into curves and spirals.
See pieces: Filigrana -
Enchedeira
The craftswoman who fills the frame of a piece with twisted wire. Most of the value of filigree comes from her work.
-
Brincos à rainha
Queen’s earrings. They are said to date from the time of Maria I and took their name from Maria II, who was given a pair by the young women of Viana in 1852. Brides still wear them today.
See pieces: Brincos à rainha -
Arrecadas
Traditional earrings of Minho gold, descended from the gold arrecadas of the Iron Age.
See pieces: Arrecadas -
Contas de Viana
Viana beads, traditionally made in gold: one of the oldest traditions of the Minho region.
See pieces: Contas de Viana -
Libra
The gold sovereign, given and treasured in Portugal; it is also worn as a pendant in a gold mount, close to the heart.
See pieces: Libra -
Ouro português
An alloy of 800 parts of fine gold per thousand, known as 19.2-carat gold and hallmarked by the Portuguese Assay Office (INCM).
See pieces: Ouro português
For the Christmas shoe
From a time when the Baby Jesus left the gifts in children’s shoes.
Until the mid-1980s, Portuguese children wrote to the Baby Jesus and left a shoe by the fireplace, swept clean so that he would not dirty his feet. Small gifts are so often the ones we treasure most.
Libras com aro
Ouro que se guarda
Uma libra com aro para usar ao peito e guardar para sempre. O preço do ouro varia com o mercado; informação comercial, não constitui aconselhamento de investimento.
Loja do Ouro · Your experience
Trust lies
in the details.
When choosing a piece of jewellery, every detail matters. Discover the experiences of those who have already chosen Loja do Ouro.
Latest experiences
8 recent reviews · in order of publication · originals in PortugueseSource: Trustpilot · Rating and reviews checked on 12/11/2026
When to order so your gifts arrive in time
- AzoresAzores
- Monday 14 December14 Dec Passed
- MadeiraMadeira
- Monday 14 December14 Dec Passed
- Engraved piecesEngraved pieces
- Wednesday 16 December16 Dec Passed
- Mainland PortugalMainland Portugal
- Sunday 20 December20 Dec Passed
- Collect in store, by appointmentCollect in store
- 24 December, 1pm24 Dec, 1pm Passed
- Three Kings’ Day (mainland)Three Kings’ Day
- Wednesday 30 December30 Dec Passed
Indicative deadlines for orders paid by 11:59pm on the date shown. We dispatch on the next working day after payment is confirmed; during the peak season, carriers may experience delays.
Short on time? Collect in store.
As our stock is spread across our 13 stores, we first locate the piece and then arrange the collection with you.
- Lisboa Benfica, Loures
- Santarém Santarém, Abrantes, Torres Novas, Cartaxo, Entroncamento, Tomar, Fátima
- Coimbra Coimbra, Figueira da Foz
- Leiria Arcadas, Bairro de Jericó
Still undecided? Give them the choice.
Gift vouchers of €25, €50, €100 and €150.
Gift vouchers are sent by post and will no longer arrive before Christmas.
Gift vouchers are sent by post and will no longer arrive before Three Kings’ Day.
Journal
Geschichten, Inspiration & Expertise
Entdecken Sie Ratgeber, Trends und Wissen rund um Schmuck, Uhren, Edelmetalle und Anlagegold.
11.11.2026
Freitag, der 13.: Finden Sie Ihr nächstes Schmuckstück
Freitag, der 13., ist früher da. Entdecken Sie unsere Auswahl nach Kategorien und finden Sie ein Schmuckstück für sich oder ein besonderes Weihnach...
Artikel lesen
05.11.2026
Der Weihnachtsshop ist da: Geschenke, die in der Familie bleiben
Manche Traditionen sind Gold wert. Entdecken Sie unseren Weihnachtsshop, den Geschenkfinder und den Goldenen Kalender: Schmuck mit portugiesischer ...
Artikel lesen
28.10.2026
Ringgröße ermitteln: Ihr Ratgeber für portugiesische Größen
Ein Ring soll schön aussehen und angenehm sitzen. Erfahren Sie, wie Sie den Innendurchmesser messen, testen Sie unseren Ringgrößenmesser und lernen...
Artikel lesenSeason’s Greetings
From all of us at our 13 stores in Portugal.
